Maurivan Luiz

Personal project developed with André Arruda and Felipe Ferreira

A very typic twitter sytem, a microblogging that allows users to follow news, cover of events , with very elegant UI, which can be handled in cellphones, e-mail notifications or by IM. Also is integrated with public API of flickr, youtube, opensocial and OpenID.

The users could use (widgets) to display last updated of clipmind into user's blog.

For elaboration propouses the project was realized with strong study case of Architecture, usability and user's behavior that make use of theses services very often.

The target conection about this project was the teenagers.

After a burning brainstorm in garden (Yep! that was you tought We had a free green garden available for us), We developed the prototype with new concept of navigation.

The prototype design was based on grids well defined and a typography also different. In technology field, the project was beging developed with Flex technology, and very integrated with based mwPublisher also done in Flex, wheres mwPublisher is the CMS develop by Midiaweb.

Prototype let users to interact with search and results that was viewed in single modes and applyable, within neural navigation, bringing content like (video, photos and articles), related between it. The content was splited by based color tag.

We had a blast putting together the original ‘Mundo Oi' , so when Oi Internet asked us about developing and designing an iPhone web app for Mundo Oi, we were thrilled. After all, what could be more ex citing than developing a simple interface for a simple content website on the easiest-to-use phone out there?

We started by boiling down Mundo Oi to its core features: easy searching, media content by type and streamlined content pages were a must. Then using Joe Hewitt’s iUI as a springboard, we created a custom interface that feels at home on the iPhone but carries a uniquely “OI Internet” feel.

We paired that with the mwPublisher backend and the final product? All of the texts on the popular portal, reformatted for easy reading and navigation on the iPhone.

I had a pleasure to be part of this brainstorm side this project with crew of Midiaweb

Challenge? To create a advergame to Lacta, with very simple interface for childrens play and interact with brand.

Name of game? In good and old english "Lacta's Mission", the persuit of "Softness", for Kraft Foods of Brazil.

It was a hard spent of time in this brainstorm to get into for ideal point, sort of simple, attractive and good user experience.

Advergame was divided into thress step phases.

To strengthen the relationship with audience after the change in packaging (for sachets of boxes), Royal Industries has launched in 2007 a on-line communication channel showing your portfolio and history of success of its line of desserts.

For the institutional website of the Royal Desserts focus was the presentation of products. Aiming to attract the attention of consumers, especially the female audience, the site had a simple and intuitive navigation a modern layout and well prepared, especially highlighting the new packaging of desserts.

And for that consumers can recall some special moments, were displayed on the site some commercial running on TV during the 80s and 90s.

Success between kids in the 80s and 90s. The challenge was to restore contact with the brand promoting the relationship with an audience of different ages, ie, reaching not only children but also their mothers.

Through a survey that examined the behavior of children and mothers on the Internet, it was possible to identify points of interest to guide the public and the information architecture, design and content of the site for these profiles.

"Clube do Bocão" was created to provide utility and entertainment for children and adults through tips, recipes, jokes, games and other activities that promote experiences and encourage the participation of users. To further strengthen the concept of "club", they can become members registering at the site (entitled to a virtual card).

The new site of Cimentos Itambé, which utilizes all tools of a regular corporate site, adapting content to take information and services for any kind of customers that client has, like clients, employee, thinkers, professionals and students.

Besides a excess of webstandards, has interactions with jQuery, which also has three entire blogs that enforce the relationship of client with brand.

Wordpress is behind scenses for blogs which you may know is large used in overall blogs arround world.

Website was planned and deployed to attend in better shape possible any kind of customers of Cimentos Itambé.

We has to Create a channel for the agency Midiaweb could explain their latest work and "awards" and that the user could interact with the agency.

Develop a corporate blog where you can stay informed about all news and projects developed by the agency Midiaweb.

For development of the project was used the Wordpress (opensource system).

The interface designed by Marcelo Biachi, Sérgio Coelho and implemented by Designer Felipe Ferreira was integrated with total flexibility in managing, making it easy for editors to publish the posts / news.