Kraft Foods - Lacta Advergame
About this project
I had a pleasure to be part of this brainstorm side this project with crew of Midiaweb.
Challenge? To create a advergame to Lacta, with very simple interface for childrens play and interact with brand.
Name of game? In good and old english "Lacta's Mission", the persuit of "Softness", for Kraft Foods of Brazil.
It was a hard spent of time in this brainstorm to get into for ideal point, sort of simple, attractive and good user experience.
Advergame was divided into thress step phases.
- Agency: Midiaweb
- Year: 2008
- Client: Kraft Foods / Brazil
- Worked with: Marcelo Biacchi, Felipe Ferreira and Juanito Teixeira